• How To Network
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How To Network

The power of face to face conversation and seeing the whites of someone's eyes cannot be underestimated. It’s an old adage that people buy from people, so by striking up a conversation and immediately becoming more personable you are breaking down an obvious barrier.

Whether you love it or hate it, networking is essential to help further your prospects. Some people find it more natural and actively enjoy it whereas some feel they struggle with it and therefore tend to shy away from it. Make no mistake, building empathy and a relationship with potential business connections provide a priceless foundation for a prosperous relationship moving forward. Even if no immediate value comes off the back of the connection straight away, networking is almost always about the long game.

But how exactly do you network effectively? In this article, we’ll take a look at three ways that you can do exactly that.

1). Invest in the relationship

Building a strong network relies on you taking the time to build genuine relationships with people. This is something that needs to be cultivated over time and is something that both parties need to invest in. Building trust and respect is important here and is something that takes time to forge naturally.

2). Don’t always speak to the same people

At networking events, it’s important to go and speak to new people. Talk to the ones in the room that you’ve never spoken to before and be the listener. Get to know them and listen to what they do. People love to talk about themselves and asking questions about themselves is a great way to nurture their ego and allow them an opportunity for them to open up to you. 

3). Follow up

Building a network and high-quality relationships takes time. If you meet someone or come away from a networking event having a valuable conversation it’s important to invest and build on this by following up at a later date. Keeping the dialogue open is important and puts in place the first proper foundation block for the relationship to grow.

Ultimately, a simple conversation is all that it takes to start and once you get talking, who knows where that conversation may lead. 

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