• How to sell when you don't like selling
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How to sell when you don't like selling

We've talked before here about whether salespeople are born or made, and to what extent the essential skills you need to be an effective seller are innate. And while it seems clear that there are some people who are just born to sell (we've got more than a few of them here at Big Motoring World!), we also know that there are plenty of people out there who find themselves having to sell, when frankly they don't really feel comfortable doing it. We're thinking here of people who maybe run their own business, or those of you who started out in a ‘non-sales’ role and who are now finding that there is more of a sales element being emphasised. Either way, we believe there are a few of ways of looking at selling that might just help you if you find the whole idea a bit disconcerting.

  1. There really is no shame in ‘sales’

For some reason, many people have a negative reaction to the word 'sales'. Maybe it's down to poor experiences they've had with pushy salespeople in the past - but really it is a fundamental and necessary part of business. Everyone in business needs to sell - it's how you make your money, how you grow your business and how you build a network. So, stop worrying if people will think you're being pushy trying to sell to them - in a business context it's normal, natural and expected.

  1. Everyone can sell, because everyone can help to solve problems

You don't have to be manipulative, or an extrovert, or even doggedly persistent to be a good salesperson. It really isn't about hitting people over the head with the startling new features of your product or service. Rather, you just need to be able to listen to your prospect, hear and feel their pain, and then explain quickly and clearly how what you offer can help to solve their problem. So, don't think of it as ‘selling’. Just think of it as ‘helping’.

  1. It's a great way to meet interesting people

Selling really is just about talking with people - listening to what they have to say, and responding with how you might be able to help. It's supposed to be a conversation, not some sort of one-sided charm bombardment. So, if you like talking to people, and you're a good listener, then you have the potential to be a great salesperson. People like to feel that other people are interested in them, so ask the right questions, be curious, and a sale might follow.