Top Actionable LinkedIn Tips
LinkedIn is a social media platform designed for business professionals. A site designed for employees and businesses to connect and network, LinkedIn continues to expand and has become an invaluable tool. How, however, do you use LinkedIn to get the most from it?
You are more than likely reading this blog after clicking through from the Big Motoring World LinkedIn profile or from you seeing it on your timeline. LinkedIn has seen a major upswing in users recently and many people can benefit.
Whether you are a job seeker or a salesperson trying to identify prospects, LinkedIn allows you to build a network of like-minded and influential business connections. Recent changes such as the addition of video functionality and greater degrees of freedom around the type of media you can post have given the site a major boost.
However, with millions of people and powerful tools all at your fingertips, how can you fully tap into the power of LinkedIn? In this article, we’ll take a look at three ways that you can do just that.
1). Optimise your LinkedIn profile for best results in search
Like a website, you can utilise SEO on your own LinkedIn profile to help you stand out. When writing your bio or profile consider what keywords you would like to be found for. Writing in a keyword rich language around your current profession will put your profile in better stead of being found when it comes to keyword related searches.
2). Utilise endorsements
Endorsements allow a quick glimpse of what you are good at. Endorsements are a list of skills that your peers can endorse you for. If you are a job seeker, really furnishing this part of your profile is important as it can help highlight key skill sets. You can also endorse others, so if you are looking to boost your own endorsements its worth endorsing others as this practice can often be reciprocated.
3). Send messages
Introduce yourself! When sending connection invitations on LinkedIn ensure you are writing a brief non-sales message introducing yourself. So often people send connection requests without leaving a message. If you leave a message when connecting you are more likely to open up a channel for discussion and you will instantly become more memorable.
At Big Motoring World we rely on our sales executives to make strong connections between themselves and our customers. As a public-facing business, gaining trust and connections is essential to the success of our business.
Do you think you have what it takes to be the face of Big Motoring World? If you are looking to forge a career in a fast-paced automotive retailing business, we would like to hear from you. Due to continued growth and success, we have a range of exciting vacancies across the business. To discover more about these roles, please head over to the dedicated Big Motoring World jobs website which can be found here.